Breakthrough tool inspires breakthrough marketing
Apria Healthcare’s DMEhub web application solves one of the biggest problems in medical building since the introduction of the EMR. Durable Medical Equipment orders are still completed manually by fax, which leads to errors, delays and rework, resulting in waste, frustration and inefficiency. DMEhub changes all of that, so TRAFFIK created an out-of-the-box product brand to cut through the crowded world of B2B health marketing.
Messaging map drives action by audience
Increased awareness of DMEhub was the first step, supported by TRAFFIK’s development of unique positioning and integrated marketing tools targeting each decision maker in the DME buying process—leading to increased education, interest and adoption of this transformative technology.