Journey to the Center of Your Brand Message

How Health Plans Will Win During the 2018 Enrollment Period

The healthcare landscape is evolving rapidly. With major regulatory discussions in the news and consumer bases changing, the playing field has completely altered. As this fall’s Annual Enrollment Period for Medicare and Open Enrollment for commercial/individual plans approaches, the time to gain and retain customers is now. If you’re not proactive, remaining ahead of the curve, you’re going to lose your market share.

Is your brand message becoming fragmented?

As marketers, it’s no secret that we must remain flexible, adapting to shifting market trends, generational changes and the way in which people consume media. With so many different channels to market your brand and, with the emerging trends that go along with those channels, it can seem impossible to prevent your message from becoming fragmented.

So, how do you stay true to the heart of your brand while meeting your enrollment goals and staying ahead of the trends? While a lofty question, there is a solution—partner with a trusted agency that will guide you through the process.

Go back to the beginning

Revisiting the foundation can be the best way for a brand to uncover its central message. When a brand retraces its steps, returning to its original identity, it enables the brand to bring the focus back to its core values and find the heart of its message.

During the Annual Enrollment Period and Open Enrollment, a trusted partner can help you uncover your core message, empowering your brand. By working together, you’ll be able to identify what distinguishes you from your competitors and, most importantly, humanize your brand and connect with consumers on a personal level.

Create channels that support each other

By clarifying your brand’s values and message, a story can be created and woven through all marketing efforts during the Annual Enrollment Period and Open Enrollment to reach, attract and lure consumers.

An agency can help you craft a compelling narrative that resonates with your target audience so that they feel a part of your story and see themselves reflected in the message.

Maintain consistency

Through the creation of a trusted partnership, you’ll be able to uncover your core message that differentiates you from your competition, generate a strategy to maintain consistency and ensure each channel supports and confirms the other.

At TRAFFIK, we have the expertise to help you uncover your core brand message and tap into and anticipate changing consumer tastes, now and in the future. We provide forward-thinking strategies necessary for you to expand, grow and move ahead of the competition and allow consumers to experience your brand message in a uniquely meaningful way.