(Re)Think Different

3 Techniques for Sustainable Differentiation in Regulated Industries

You might remember this: in the Mad Men episode “Smoke Gets in Your Eyes,” Lucky Strike cigarettes had a problem. A change in government regulation meant they could no longer advertise their product as “safe.” What could they say now?...
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You might remember this: in the Mad Men episode “Smoke Gets in Your Eyes,” Lucky Strike cigarettes had a problem....
Read More