Serving the Sandwich Generation

Targeting caregivers with an SNP Program

By Shane Kimsey, Account Director, TRAFFIK Don’t you just love it when the media decides to create a new designation for a certain segment of the population? The latest one we are hearing about in the healthcare industry is, of course, the “sandwich generation,” which is a blanket term for any individuals that are serving as caregivers for their aging parents while also supporting their own children...

By Shane Kimsey, Account Director, TRAFFIK Don’t you just love it when the media decides to create a new designation for a certain segment of the population? The latest one we are hearing about in the healthcare industry is, of course, the “sandwich generation,” which is a blanket term for any individuals that are serving as caregivers for their aging parents while also supporting their own children...