Building on the past
In 2017, leaders from the hospice and healthcare industry joined together with a new vision for a holistic approach to hospice care. This new organization reached out to TRAFFIK Health in 2018 to partner in naming, positioning, and launching this new brand. Our exploration identified key insights and values about the brand and led to the development of the name “Remita,” which drew on our linguistic exploration of global words related to the concept of a greater purpose. This approach illuminated to Remita Health’s whole-person approach to hospice, and provided a rallying point for new employees joining the company.
Robust digital content strategy raises awareness
To bring this dynamic, caring new brand to market and connect it to its business and consumer audiences, TRAFFIK created an interconnected suite of marketing tools with a new website at the center, driving traffic to the site through SEO efforts, paid search, blog posts, LinkedIn and social advertising. Our retargeting strategy increased awareness across all audiences, and lead generation efforts built on an empathetic understanding of the consumer need drove connections between patients and the new brand.