Marketing a community of good health
TRAFFIK’s successful partnership with Blue Shield of California’s Care1st brand (and its diverse membership) reaches back more than a decade, driving repeat results with AEP, age-in, and member audiences. For 2017’s Medicare Annual Enrollment period, we highlighted the combined strength of Blue Shield of California and Care1st, inviting consumers to join Care1st’s community of health. Translating this message into 5 languages and featuring real community members ensured the campaign’s impact on the marketplace.
Building trust with strategic media buys
To connect with this multicultural and multi-lingual senior audience, many of whom were not familiar with the details of Medicare or how to select a Medicare Advantage plan, we created a print buy strategy (timed to coincide with our mail drops) which leveraged trustworthy community papers in-language throughout the state. Through our two decades of experience selling plans during AEP, we’ve been able to fine-tune our media buys to create maximum authority with diverse Medicare audiences throughout the country.