Avoid the Proverbial “Dessert Before Dinner”

December 6, 2011 6:20 pm Published by Leave your thoughts

By Brent Shoji, Director of Development, TRAFFIK So your current marketing strategy isn’t generating quite—or anywhere near—as much ROI as you expected? That happens, especially in health industry markets, where conditions can change in the blink of an eye. But here at TRAFFIK, we have observed that poor performance down the road usually results from not laying the proper groundwork at the beginning.

Understanding the Latest Industry-wide Sea Change

December 6, 2011 6:18 pm Published by Leave your thoughts

By Shane Kimsey, Account Director, TRAFFIK Accountable Care Organizations (ACOs) are dominating the conversation on managed care right now for good reason: they are the latest presumptive saviors of the United States’ healthcare system. On the surface, the ACO seems like a bit of a fantasy, as it is purported to replace the current fee-for-service model with a program that is not only more cost effective to providers and patients, but more efficient to boot. That is a tall order, but the reasoning behind the move toward ACOs is sound, and could be beneficial for specialists.