By Anthony Trimino, President and Chief Creative Officer, TRAFFIK The holidays are over and done with, the ball has dropped on Times Square and the Christmas lights are coming down in neighborhoods all over the country. It’s a brand new year, and smart companies are seizing this blank slate as an opportunity to rethink the way their business communicates with the world around them...
By Mike Thompson, Digital Director, TRAFFIK Remember that old saying, "you can bring a horse to water, but you can’t make him drink"? This article preaches the opposite—and is just as easy to understand. Companies that have great products and services sometimes have a Facebook presence that is more of a ghost town than a thriving community. It’s easy to build a social platform, but using it to generate profit is hard—like trying to force a horse to drink just because the water is there. If you have a great product, they'll drink—hypothetically speaking, of course...
By Shane Kimsey, Account Director, TRAFFIK Don’t you just love it when the media decides to create a new designation for a certain segment of the population? The latest one we are hearing about in the healthcare industry is, of course, the “sandwich generation,” which is a blanket term for any individuals that are serving as caregivers for their aging parents while also supporting their own children...
