COVID-19 and the Future of Healthcare | Part 6 of 6: Shifts in Communication Needs

This January, TRAFFIK Health published our 2021 Forecast, “The Impact of COVID-19 and the Future of Healthcare.” In this 6-part podcast series, Adam McCabe talks with some of the team behind the forecast to take a deeper look at 2021’s major trends and predictions for the intersection of healthcare and business.

Part 6: Shifts in Communication Needs. Where are Americans connecting with their health insurers and health care providers? How has this shifted due to the pandemic and where is it going? How are expectations about availability and personalization changing patient behavior?


  • Kimberly Gossard, Lead Strategist
  • Karen Kranz, Senior Strategist
  • Jeremy Troutt, Creative Director