Tag Archive: healthcare campaign advertising

Serving the Sandwich Generation

January 19, 2012 9:43 pm Published by Leave your thoughts

By Shane Kimsey, Account Director, TRAFFIK Don’t you just love it when the media decides to create a new designation for a certain segment of the population? The latest one we are hearing about in the healthcare industry is, of course, the “sandwich generation,” which is a blanket term for any individuals that are serving as caregivers for their aging parents while also supporting their own children...