TRAFFIK TALKS: Kimberly Gossard talks research with Christian Johnson of UCLA

In this video, Lead Strategist Kimberly Gossard talks with Christian Johnson, UCLA Health Innovation & Biodesign Fellow, about his experience working with TRAFFIK Health in developing a research survey on the Regulation and Reimbursement of Medical Technology. They discuss the reasons for this landmark study as well as common challenges brands face in obtaining audience research and how to overcome them.

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