Be as Trusted as Tom Hanks
November 15, 2017 5:42 pm Leave your thoughtsWhy is Tom Hanks trusted? In a recent Reader’s Digest survey, in which 1,000 Americans were polled, it was found... View Article
Tag Archive: marketing strategy
Marketing for Sensitive Health Topics
August 28, 2017 7:20 pm Leave your thoughtsHospice and palliative care organizations frequently find that agency partners don’t understand the complexities of their business and they try... View Article
Avoid the Proverbial “Dessert Before Dinner”
December 6, 2011 6:20 pm Leave your thoughtsBy Brent Shoji, Director of Development, TRAFFIK So your current marketing strategy isn’t generating quite—or anywhere near—as much ROI as you expected? That happens, especially in health industry markets, where conditions can change in the blink of an eye. But here at TRAFFIK, we have observed that poor performance down the road usually results from not laying the proper groundwork at the beginning.