Tag Archive: marketing strategy

Avoid the Proverbial “Dessert Before Dinner”

December 6, 2011 6:20 pm Published by Leave your thoughts

By Brent Shoji, Director of Development, TRAFFIK So your current marketing strategy isn’t generating quite—or anywhere near—as much ROI as you expected? That happens, especially in health industry markets, where conditions can change in the blink of an eye. But here at TRAFFIK, we have observed that poor performance down the road usually results from not laying the proper groundwork at the beginning.