Game Changer for the 2017 Enrollment Period
August 31, 2017 10:23 pm Leave your thoughts“The only constant is change,” this saying can be said for the health care and health insurance industries. In addition... View Article
Tag Archive: healthcare advertising
Marketing for Sensitive Health Topics
August 28, 2017 7:20 pm Leave your thoughtsHospice and palliative care organizations frequently find that agency partners don’t understand the complexities of their business and they try... View Article
What is Peace of Mind Worth to You?
May 15, 2012 4:53 pm Leave your thoughtsMedicare insurers have felt the winds shift recently as word spread that CMS is preparing to release its Annual Notice... View Article
Serving the Sandwich Generation
January 19, 2012 9:43 pm Leave your thoughtsBy Shane Kimsey, Account Director, TRAFFIK Don’t you just love it when the media decides to create a new designation for a certain segment of the population? The latest one we are hearing about in the healthcare industry is, of course, the “sandwich generation,” which is a blanket term for any individuals that are serving as caregivers for their aging parents while also supporting their own children...