Tag Archive: healthcare marketing

Serving the Sandwich Generation

January 19, 2012 9:43 pm Published by Leave your thoughts

By Shane Kimsey, Account Director, TRAFFIK Don’t you just love it when the media decides to create a new designation for a certain segment of the population? The latest one we are hearing about in the healthcare industry is, of course, the “sandwich generation,” which is a blanket term for any individuals that are serving as caregivers for their aging parents while also supporting their own children...

Avoid the Proverbial “Dessert Before Dinner”

December 6, 2011 6:20 pm Published by Leave your thoughts

By Brent Shoji, Director of Development, TRAFFIK So your current marketing strategy isn’t generating quite—or anywhere near—as much ROI as you expected? That happens, especially in health industry markets, where conditions can change in the blink of an eye. But here at TRAFFIK, we have observed that poor performance down the road usually results from not laying the proper groundwork at the beginning.