By Brent Shoji, Director of Development, TRAFFIK Raising funds for nonprofits is always a challenge, but when you factor in today’s economic climate, you’re in for a real battle. Fortunately for some nonprofit institutions, like children’s hospitals and pediatric centers, you are raising funds for a cause that almost everyone wants to get behind...
By Casey Lombardo, Copywriter, TRAFFIK Part of the beauty of Facebook is that the experience is different for each user. Users that “gather” friends and connections more actively tend to have a busy and active newsfeed experience, whereas those that focus on a smaller core of key relationships and brands may have a slower-moving feed.
By Anthony Trimino, President and Chief Creative Officer, TRAFFIK The holidays are over and done with, the ball has dropped on Times Square and the Christmas lights are coming down in neighborhoods all over the country. It’s a brand new year, and smart companies are seizing this blank slate as an opportunity to rethink the way their business communicates with the world around them...
By Mike Thompson, Digital Director, TRAFFIK Remember that old saying, "you can bring a horse to water, but you can’t make him drink"? This article preaches the opposite—and is just as easy to understand. Companies that have great products and services sometimes have a Facebook presence that is more of a ghost town than a thriving community. It’s easy to build a social platform, but using it to generate profit is hard—like trying to force a horse to drink just because the water is there. If you have a great product, they'll drink—hypothetically speaking, of course...
