On October 1, more than 20 million people across the United States will be required to adopt a health insurance plan for when the Affordable Care Act (“Obamacare”) goes into effect next year, and the health insurance exchange becomes fully operational.
Your members and prospects read, view and experience a wild variety of media, but perhaps trust and believe in just a few key outlets.
Setting up a successful AEP plan is key: it’s all about telling your story, building your marketing plan and getting the word out.
The smart way to approach AEP 2014 is to be strategizing on your plan modifications with a knowledge of what your competition is doing – and to have more kings and queens still standing in that chess game of member prospecting and retention.
Even though Five-Star Surveys happen every year, they can sneak up on you. We understand how difficult it is to be ready, and there is still time to try to influence this year's score. Let TRAFFIK share some easy-to-implement tactics to help turn your ship around.
By Shane Kimsey, Account Director, TRAFFIK It has been two weeks since the close of the Annual Enrollment Period and most Medicare Advantage Plans have switched to their SNP messaging. Have you thought about actually taking a break and going dark with your marketing until the 1st of the year?
