The path to a successful AEP begins with a bit of self-analysis, continues through some timely research and the deployment of a focused communications plan, and ends with being prepared to pick up all those calls as your sales targets are exceeded.
Your members and prospects read, view and experience a wild variety of media, but perhaps trust and believe in just a few key outlets.
Setting up a successful AEP plan is key: it’s all about telling your story, building your marketing plan and getting the word out.
Now is the time to be looking at last year’s offerings, deciding what to change for 2014, and build those solutions into your ANOC model.
Even though Five-Star Surveys happen every year, they can sneak up on you. We understand how difficult it is to be ready, and there is still time to try to influence this year's score. Let TRAFFIK share some easy-to-implement tactics to help turn your ship around.
By Shane Kimsey, Account Director, TRAFFIK It has been two weeks since the close of the Annual Enrollment Period and most Medicare Advantage Plans have switched to their SNP messaging. Have you thought about actually taking a break and going dark with your marketing until the 1st of the year?
