By Shane Kimsey, Account Director, TRAFFIK It has been two weeks since the close of the Annual Enrollment Period and most Medicare Advantage Plans have switched to their SNP messaging. Have you thought about actually taking a break and going dark with your marketing until the 1st of the year?
Medicare insurers have felt the winds shift recently as word spread that CMS is preparing to release its Annual Notice... View Article
A big idea can be its own worst enemy. On the one hand, it’s the greatest thing to come along... View Article
By Brent Shoji, Director of Development, TRAFFIK Raising funds for nonprofits is always a challenge, but when you factor in today’s economic climate, you’re in for a real battle. Fortunately for some nonprofit institutions, like children’s hospitals and pediatric centers, you are raising funds for a cause that almost everyone wants to get behind...
By Casey Lombardo, Copywriter, TRAFFIK Part of the beauty of Facebook is that the experience is different for each user. Users that “gather” friends and connections more actively tend to have a busy and active newsfeed experience, whereas those that focus on a smaller core of key relationships and brands may have a slower-moving feed.
By Anthony Trimino, President and Chief Creative Officer, TRAFFIK The holidays are over and done with, the ball has dropped on Times Square and the Christmas lights are coming down in neighborhoods all over the country. It’s a brand new year, and smart companies are seizing this blank slate as an opportunity to rethink the way their business communicates with the world around them...
By Mike Thompson, Digital Director, TRAFFIK Remember that old saying, "you can bring a horse to water, but you can’t make him drink"? This article preaches the opposite—and is just as easy to understand. Companies that have great products and services sometimes have a Facebook presence that is more of a ghost town than a thriving community. It’s easy to build a social platform, but using it to generate profit is hard—like trying to force a horse to drink just because the water is there. If you have a great product, they'll drink—hypothetically speaking, of course...
By Shane Kimsey, Account Director, TRAFFIK Don’t you just love it when the media decides to create a new designation for a certain segment of the population? The latest one we are hearing about in the healthcare industry is, of course, the “sandwich generation,” which is a blanket term for any individuals that are serving as caregivers for their aging parents while also supporting their own children...
By Brent Shoji, Director of Development, TRAFFIK So your current marketing strategy isn’t generating quite—or anywhere near—as much ROI as you expected? That happens, especially in health industry markets, where conditions can change in the blink of an eye. But here at TRAFFIK, we have observed that poor performance down the road usually results from not laying the proper groundwork at the beginning.
By Shane Kimsey, Account Director, TRAFFIK Accountable Care Organizations (ACOs) are dominating the conversation on managed care right now for good reason: they are the latest presumptive saviors of the United States’ healthcare system. On the surface, the ACO seems like a bit of a fantasy, as it is purported to replace the current fee-for-service model with a program that is not only more cost effective to providers and patients, but more efficient to boot. That is a tall order, but the reasoning behind the move toward ACOs is sound, and could be beneficial for specialists.
