The path to a successful AEP begins with a bit of self-analysis, continues through some timely research and the deployment of a focused communications plan, and ends with being prepared to pick up all those calls as your sales targets are exceeded.
Your members and prospects read, view and experience a wild variety of media, but perhaps trust and believe in just a few key outlets.
Setting up a successful AEP plan is key: it’s all about telling your story, building your marketing plan and getting the word out.
The smart way to approach AEP 2014 is to be strategizing on your plan modifications with a knowledge of what your competition is doing – and to have more kings and queens still standing in that chess game of member prospecting and retention.
Just when the year is winding down elsewhere, it’s time for the Medicare Annual Enrollment Period to ramp up, building to a full court press of communications, sales and sign-ups between October 1 and December 7.
Now is the time to be looking at last year’s offerings, deciding what to change for 2014, and build those solutions into your ANOC model.
Medicare insurers have felt the winds shift recently as word spread that CMS is preparing to release its Annual Notice... View Article
By Shane Kimsey, Account Director, TRAFFIK Don’t you just love it when the media decides to create a new designation for a certain segment of the population? The latest one we are hearing about in the healthcare industry is, of course, the “sandwich generation,” which is a blanket term for any individuals that are serving as caregivers for their aging parents while also supporting their own children...
