OEP: Growing membership
in the Green Mountain State

TRAFFIK Health developed an integrated campaign strategy including TV, online video, print, direct mail, and search—with messaging driven by a key insight about the way the Vermont community views health as a part of its identity.

Read More right arrow

Educating hospitals on
new tools to battle Sepsis

Edwards Lifesciences chose TRAFFIK Health to create a responsive, optimized educational hub featuring research, tools and next steps—to educate medical professionals on how to monitor for, and avoid, Sepsis during surgery.

Read More right arrow

Creating a holistic
new vision in hospice

In 2017, leaders from the hospice and healthcare industry joined together with a new vision. This new organization reached out to TRAFFIK Health in 2018 to partner in naming, positioning, and launching this new brand.

Read More right arrow

Leveraging technology to
redefine the age-in experience

TRAFFIK Health partnered with Blue Cross and Blue Shield of Rhode Island to build a robust age-in strategy that anticipates the needs of consumers—and captures them where they’re searching for valuable education and advice.

Read More right arrow

Reaching regional Medicare
audiences in 5 languages

Easy Choice Health Plan, a WellCare Company, asked TRAFFIK Health to build an AEP lead generation. We took the WellCare story into the neighborhoods, stores, websites and shopping centers where seniors congregate

Read More right arrow

Changing the conversation
around Durable Medical Equipment

TRAFFIK Health created an out-of-the-box product brand to cut through the crowded world of B2B health marketing—leading to increased education, interest and adoption of Apria Healthcare’s DMEhub web application.

Read More right arrow

Putting consumers first
drives Medicare AEP win

TRAFFIK’s successful partnership with Blue Shield of California’s Care1st brand (and its diverse membership) reaches back more than a decade, driving repeat results with AEP, age-in, and member audiences.

Read More right arrow

Community activation
drives national expansion

TRAFFIK captured the heart of a company and helped Anthem's CareMore brand expand nationally by launching a grassroots, guerrilla campaign centered around removing barriers between seniors and the lives they want to live.

Read More right arrow

Recent Blog Posts

TRAFFIK insights on advertising and marketing, for today and the future.
Read More right arrow