Big Papi, Big Impact.
eternalHealth is a growing, woman-run Medicare Advantage provider focused on affordable, high-quality healthcare. Starting in Massachusetts, it’s expanding into new markets with an emphasis on transparency, cost efficiency, and tailored coverage.
For the 2025 Annual Enrollment Period (AEP), eternalHealth partnered with TRAFFIK to strengthen its presence in Massachusetts while expanding into Arizona, leveraging a data-driven and emotionally resonant marketing approach. The goal: to drive enrollment growth, educate beneficiaries on plan enhancements, and position eternalHealth as the premier choice for Medicare Advantage.
- Creative
- Strategy
- Integrated Media
- Planning
- Programmatic
- Advertising
- Paid Search
- Digital Out-of-Home
- Market Expansion
Partnership Overview
Medicare-eligible individuals (ages 65+) in Massachusetts and Arizona.
Increase brand awareness and drive enrollment through strategic messaging and media.
Boost brand awareness and enrollment through a multi-channel ‘Many More’ campaign featuring digital, TV, and direct mail.
The campaign contributed significantly to eternalHealth’s growth, generating brand visibility, engagement, and enrollments. Strategic creative and targeted placements helped the brand make meaningful strides as a newer entrant in a competitive landscape.
Many more campaign
In Massachusetts, TRAFFIK developed a special spot featuring David ‘Big Papi’ Ortiz, taking an empowering, lighthearted look at getting the most from retirement.
The overarching ‘Many More’ campaign delivered an emotionally resonant message about maximizing life’s possibilities with the right Medicare plan.
Medicare reimagined
As eternalHealth expanded in Massachusetts and entered the Arizona market, standing out required a compelling and authentic approach.
TRAFFIK positioned eternalHealth as a bold alternative, offering enhanced benefits, lower costs, and a truly personalized healthcare experience.
MORE PROJECTS
